Targeting and positioning

For this assignment I created a short brand positioning questionnaire, which you can find with this link: https://www.survio.com/survey/d/V4W4L9E3J8J6M3E9E. It will only take a few minutes to make this short questionnaire. 

For the second part I created a positioning map for my product. In this positioning map you can see four beer brands, Amstel, Grolsch, Hertog Jan and Heineken. I asked several people their opinions on these brands concerning the price and quality. As you can see, Hertog Jan is the most expensive beer of the four, and Amstel is the cheapest. Grolsch has the best quality, followed by Hertog Jan and then Amstel and Heineken with the same quality. 

Bibliography

Sample Questionnaire. (2016). Brand Positioning Questionnaire. Retrieved November 30, 2016, from Sample Questionnaire: http://www.samplequestionnaire.com/brand-positioning-questionnaire.html